A new chapter to better explain who we are, what we do, and how we understand digital accessibility today, beyond websites and in service of everyone.
TOTHOMweb is now Tothom
Some changes can't be explained by a new name or a fresh look alone. Over the past few months, we've been working on an evolution that was long overdue. We're leaving TOTHOMweb behind and starting a new chapter as Tothom.
From TOTHOMweb to Tothom
When we founded the company in 2013, the concept of digital accessibility barely existed. Everyone talked about web accessibility. Browsers were everything, apps were just getting started, and accessible digital documents were a niche concern for the few organizations that truly cared. The name TOTHOMweb made perfect sense at the time.
But gradually, as accessibility gained ground across the digital world, the concept outgrew its original meaning. Accessibility came to include mobile apps, documents, platforms, devices, and interfaces of all kinds, along with new ways of understanding diversity and the roles from which this work can be approached. Over time, we stopped saying "web accessibility" and started saying "digital accessibility."
That's when we realized that the "web" in our name had become a limitation. It was narrowing how people understood what we do.
So we removed it. And Tothom remained.
Why this name and not another
Tothom is a Catalan word. It means "everyone" — all people, no exceptions.
As we've grown and expanded into Spain, the Americas, and Europe, our communications have shifted accordingly. But when we decided to refocus our name to better reflect what we do today, keeping it in Catalan felt very much like us. The word does two things at once: it describes exactly what we're here for (making the digital world accessible to everyone) and it holds onto the roots of a project that was born in Catalonia, even if it now works far beyond.
Some names explain what you do. This one also explains why.
The new visual identity
Changing the name brought with it a question that doesn't have an easy answer. What does an accessibility company look like?
There's a generic version of that answer, and we've seen it plenty of times. Wheelchair icons, institutional blues, a visual language that signals "accessibility" without saying anything about who's actually behind it. Functional, predictable, forgettable.
The design studio La Coma Studio took a different approach. The identity they developed takes the name as its starting point. Tothom — everyone, all people, in all their diversity. Typefaces with a distinct personality, a vibrant color palette that doesn't compromise on contrast, and graphic elements that work in digital environments while meeting the same accessibility standards we ask of others.
The Laus Bronze
La Coma's work on our new brand identity was recognized with a Laus Bronze for corporate identity of medium and large companies at the Premios Laus by ADG FAD, Spain's leading awards for graphic design and visual communication, running for over fifty years.
We've heard it many times: accessibility and good design don't mix. That applying accessibility criteria means making aesthetic trade-offs, that technical constraints leave little room for creativity or visual ambition.
The fact that an identity built around those very criteria won a Laus is a pretty clear answer to that idea.
The full project can be seen on the Premios Laus website.
We've updated our look, but what we do and why we do it hasn't changed. We're still working to make the digital world accessible to everyone, with the same values and goals we started with. It just feels like our name says it better now.